LA ROCA STYLE LOGO

TRANSFORMATIONAL AESTHETICS​

La Roca Style offers a transformative experience that taps into your authentic expression to present your most elevated and confident self.
Our expert stylists provide customized in-person or online options designed to make an effortless impact with grooming guidance, closet editing, 
personalized shopping, and professional photography for dating profiles. It’s more than a reinvention; it’s a life-altering game-changer.

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Meet the Founder
Erin De La Roca is a fashion designer, stylist, and image consultant based in NYC. As the visionary founder of La Roca Style, she leads a team of expert stylists devoted to uncovering their clients’ potential through miraculous personal style transformations that inspire confidence and a renewed sense of self.
 
Erin graduated from the Fashion Institute of Design and Merchandising. She began her styling career at the iconic fashion collection The Way We Wore, collaborating with world-renowned designers like John Galliano and Alexander McQueen. Her unique visual sense garnered opportunities to style high-profile clients, including Lady Gaga and the Icelandic band Of Monsters and Men, for their Saturday Night Live performance.
 
With nearly two decades of success and devoted clientele, Erin created La Roca Style, expanding her consultancy to include a team of experts to accommodate the ever-growing demand. Through La Roca Style, Erin and her team’s combined skillsets, aesthetic vision, and empathy provide deeply meaningful transformations that enhance not only the look, but the lives of exuberant clients globally.
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Years of Experience

SERVICES

SERVICES

ONLINE

DUO


Junior Stylist
2 Onlines style sessions (50 mins each)
Closet Edit
Grooming Advice
Online Personal Shopping 2-3 Outfits

TRIO


Junior Stylist
3 Online Style Sessions (50 mins each)
Closet Edit
Grooming Advice
Online Personal Shopping 3-5 Outfits

ONE-TO-ONE



90 min Online Style Session with Founder Erin De La Roca
Closet Edit
Grooming Advice
Online Personal Shopping 3-4 Outfits


IN PERSON

ACE


1 day in NYC with Erin De La Roca
In Person Shopping (3 hrs)
3 Look Photo-Shoot (2 hrs) + Retouching
Closet Edit/ Intro Online Session (50 min)


DOUBLE


2 day's in NYC with Erin De La Roca
In Person Shopping (5 hrs)
5 Look Photo-Shoot (3 hrs) + Retouching
Grooming Appt Assist (optional)
Closet Edit/ Intro Online Session (50 min)
Outfit Planning/ Follow Up Online (50 min)

ALL IN

2 day's in NYC + Online with Erin De La Roca
In Person Shopping (5 hrs)
5 Look Photo-Shoot (3 hrs) + Retouching
Grooming Appt Assist (optional)
Intro Session (50 min online)
Closet Edit (50 min online)
Wardrobe Planning (50 min online)
3 Next Season Online Shopping Sessions (50 min each)

Portfolio

Testimonials

Testimonials
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"Working with Erin has been an extraordinary experience. From our very first Zoom consultation, I sensed that I was in expert hands. Erin's exquisite taste and genuine care for her clients sets her apart. She took the time to understand my unique needs and preferences, crafting a personalized plan that truly reflects my style. Now, I walk through the city with a renewed confidence, receiving frequent compliments from friends, family, and even strangers! I can't recommend Erin enough—she has the power to change your life!"

    – Chris D’Ambrosio

    “To say Erin changed my life is not an overstatement. She has a natural born ability give people makeovers and not just on the outside. She has incredible fashion knowledge, but also could intuitively tell who I wanted to be on the inside and was then able to give me the confidence to be that person! I haven't looked back since...she is a true miracle worker!!!”

      – Lindsay C.

      “I never would have thought new clothes, a haircut, and photoshoot would mean so much to me. Then I worked with Erin and my whole perspective changed. I felt heard from the very first consultation. She listened to my story and understood where I was and where I wanted to be. The shopping experience was the most fun I’ve had shopping in my life. The photoshoot was the icing on the cake. For the first time in a very long time, I can honestly say I feel comfortable in my own skin. I feel happy. I feel alive. I am excited about tomorrow and the wonderful possibilities that lie ahead. I can’t recommend Erin highly enough!”

        – Victor Carreńo

        “Erin is a MASTER. I was dying for a makeover after a serious health issue had me bedridden for many months which resulted in my gaining a good bit of weight. Erin helped me to ENJOY getting dressed again, no matter my size. I also hate clothes shopping and having such a positive, knowledgable professional by my side made shopping actually FUN! I am eternally grateful for her help.”

          – Erika C.

          “Before working with Erin, I had no success with women. Soon after I implemented Erin's advice, I noticed a significant change. Women started paying attention to me and responding to me positively. This helped me grow more confident in myself. I highly recommend working with Erin!”

            – Benjamin H.

            “I couldn't be happier with the experience. From the start, her professionalism and personality shone through, making the entire process smooth and enjoyable. She was incredibly engaging, which helped me feel comfortable and relaxed in front of the camera. I highly recommend Erin to anyone!”

              – Paul

              “Erin is the best. She really goes the extra mile for her clients, and it's clear it is because of her passion. I highly recommend her, she will change your life!”

                – John C.

                “I can't say enough good things about Erin. She is incredibly talented, professional, caring, intuitive, supportive, kind, and courageous. The perfect mix of qualities you need in an image consultant. Working with her has had a lasting positive impact on me as I'm sure it will you.”

                  – Ess S.

                  “Erin was phenomenal! I was most impressed with her approach to her services. Definitely I would recommend Erin, and I'll be seeing her again in the future!”

                    – Mark S.

                    “From the moment Erin walked in my door for our initial consultation I immediately felt at ease. She took the time in that meeting (and throughout the process) to genuinely understand who I am and what kind of image I want to project. She pushed me in so many positive ways, always making me feel like the space with her was safe to grow and flourish in. As a result, I developed an entirely new, confident, and exciting image of myself...the image I'd always wanted. All my colleagues, friends, and family kept commenting on how good I looked. I believe that in my time with Erin she encouraged me in a way that produced a change from the inside out. She may have styled a new wardrobe for me but she also showed me how to own it. I'm so grateful!”

                      – Kathryn M.

                      “Erin helped me change up my vibe. Honestly, my outsides match my insides so much better after working with her. We did one day of shopping and a killer photoshoot the next. My dating app experience is 100x better now, and my friends keep telling me how great I look.”

                        – Jack

                        Book Your Complimentary Online Session

                        Our team provides initial feedback and the basis of our customized approach in a complimentary 20-minute style session.
                        Simply complete the questionnaire and upload up to five photos for our consultation and schedule your session.

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