La Roca Style offers a transformative experience that taps into your authentic expression to present your most elevated and confident self.
Our expert stylists provide customized in-person or online options designed to make an effortless impact with grooming guidance, closet editing, personalized shopping, and professional photography for dating profiles. It’s more than a reinvention; it’s a life-altering game-changer.

MEET THE FOUNDER

Erin De La Roca is a fashion designer, stylist, and image consultant based in NYC. As the visionary founder of La Roca Style, she leads a team of expert stylists devoted to uncovering their clients’ potential through miraculous personal style transformations that inspire confidence and a renewed sense of self.

Erin graduated from the Fashion Institute of Design and Merchandising. She began her styling career at the iconic fashion collection The Way We Wore, collaborating with world-renowned designers like John Galliano and Alexander McQueen. Her unique visual sense garnered opportunities to style high-profile clients, including Lady Gaga and the Icelandic band Of Monsters and Men, for their Saturday Night Live performance.

With nearly two decades of success and devoted clientele, Erin created La Roca Style, expanding her consultancy to include a team of experts to accommodate the ever-growing demand. Through La Roca Style, Erin and her team’s combined skillsets, aesthetic vision, and empathy provide deeply meaningful transformations that enhance not only the look, but the lives of exuberant clients globally.

18+
Years of Experience

Services

ONLINE

Core Capsule

1 Hour Intensive Session

• A curated foundation of wardrobe essentials 
Grooming guidance

$1,500

Complete Capsule

3 x 50 Minute Online Style Sessions

Full wardrobe curation beyond the essentials
Online closet edit
Grooming guidance

$3,000

IN PERSON

The Reset

1 Day in NYC 

• In person shopping
• 3 look photo shoot + professional edits
• Online intro session (50 min)
• Grooming guidance

$5,000

The Immersion

2 Days in NYC

Complete wardrobe curation beyond the basics
5 look photo shoot + professional edits
Online closet edit session (50 min)
Grooming appointment assistance (optional)

$7,000

BEFORE & AFTER

"I can't say enough good things about Erin. She is incredibly talented, professional, caring, intuitive, supportive, kind, and courageous. The perfect mix of qualities you need in an image consultant. Working with her has had a lasting positive impact on me as I'm sure it will you."

– Ess S.

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